SalesLogix Marketing

Sage CRM SalesLogix Marketing
Sage CRM SalesLogix Marketing helps you instantly identify your most profitable prospects and launch targeted campaigns designed to shorten the sales cycle. Comprehensive, timely data regarding your customer interactions is captured enabling you to build strong and collaborative relationships with your customers. Critical intelligence on the effectiveness of each campaign is available instantly allowing you to respond proactively to changing market conditions.
Main Features
Design and Launch Custom Campaigns Create custom campaigns for your target groups. Market to all contacts, or a selected group. Target a campaign at a specific list of contacts, such as trade show contacts. Track ROI Track actual versus potential responses, actual cost and sales amounts, and campaign budgets. See which campaigns work for your business, and change those that don’t. Graphical reports and tables show your response rates and sales revenues associated with each campaign. Track Resulting Opportunties Easily view opportunities resulting from each campaign, their status and sales potential. You can also create an Opportunity and then associate a campaign with that opportunity. Associate Products With Opportunities Maintain a listing of products and their associated cost and price structures to be used as a forecasting tool. Keep Contact Record Updated As your campaign is launched, a record is added to each targeted contact’s Campaign tab, enabling you to quickly identify which marketing efforts you have applied to each contact. Track Campaign Responses Collect response data, including response date and method. Track prospects’ responses as they are added to your customer database. For existing customers, simply track the date and call to action they’re responding to. Campaign Tasks Create and associate tasks with your campaigns For example, Write Ad Copy could be an initial campaign task. For each task, track owner, costs, due date, and date completed. Associate Processes With Campaigns Graphically configure and assign custom processes to a group of prospects, and the follow-up tasks you assign are scheduled automatically. Sage CRM SalesLogix can even automatically assign leads to your sales team for follow-up calls. Do Not Solicit Option A Do Not Solicit option is available for each Contact allowing you to honor these contacts’ request.
Screen Shots
	Edit Campaign: Easily create and manage details of your campaigns.	Campaign Opportunities: Track opportunities resulting from your campaigns.
	Campaign Responses: Collect response list resulting from your campaigns.	Campaign Task: Create and edit tasks associated with each campaign.
	Response Capture: Quickly log your contacts’ responses to each campaign.	Contact Record: Sage CRM SalesLogix records campaigns targeted at each Contact.